Our group of professionally competent and appropriately trained market researchers in our Marketing Department has been assigned:
To explore and identify new market opportunities (both at national and international level), to completely understand the customer needs and requirements
To understand the strength and weakness of the national and international competitors so as to take action for protecting existing business customers and go beyond to win business from weak competitors
To study competitor industry reports, and market data on their web sites and then contact customers for their needs and requirements to find new opportunities and prospects
Alternatively market research companies are also, sometimes, hired on temporary basis for this purpose.