![The real reason Louis Vuitton and Chanel are raising their prices? Brands aren't just weathering the pandemic – luxury goods only get more desirable when they're less accessible](https://cdn.i-scmp.com/sites/default/files/d8/images/canvas/2022/09/26/d1a32f48-cef9-410a-b2d0-4c733edef314_127125b9.jpg)
Why Birkins are still hot property despite inflation: as Hermès looks to raise prices by up to 10 per cent, can luxury brands like Gucci, Dior and Chanel do the same and
![The real reason Louis Vuitton and Chanel are raising their prices? Brands aren't just weathering the pandemic – luxury goods only get more desirable when they're less accessible](https://cdn.i-scmp.com/sites/default/files/d8/images/canvas/2022/10/21/b4326b37-33c6-46d0-9728-cbf36c9dcc24_f60200c9.jpg)
Why Birkins are still hot property despite inflation: as Hermès looks to raise prices by up to 10 per cent, can luxury brands like Gucci, Dior and Chanel do the same and
![The real reason Louis Vuitton and Chanel are raising their prices? Brands aren't just weathering the pandemic – luxury goods only get more desirable when they're less accessible](https://cdn.i-scmp.com/sites/default/files/styles/768x768/public/d8/images/canvas/2021/07/17/cc34cb26-b9d1-44f4-aaef-fce492bfca5b_b0f27442.jpg?itok=qDMz8zUJ)
The big luxury brand price hike: Chanel, Louis Vuitton, Michael Kors and Ralph Lauren are dramatically raising prices after Covid-19 losses
![The real reason Louis Vuitton and Chanel are raising their prices? Brands aren't just weathering the pandemic – luxury goods only get more desirable when they're less accessible](https://cdn.i-scmp.com/sites/default/files/d8/images/canvas/2021/02/01/32c6af30-84f5-4bb0-80d6-feab6106ae8f_806ef02f.jpg)
The real reason Louis Vuitton and Chanel are raising their prices? Brands aren't just weathering the pandemic – luxury goods only get more desirable when they're less accessible
![The real reason Louis Vuitton and Chanel are raising their prices? Brands aren't just weathering the pandemic – luxury goods only get more desirable when they're less accessible](https://cdn.i-scmp.com/sites/default/files/d8/images/canvas/2021/07/19/eb7d1e7b-7067-43f0-96b1-09847911139b_0c42f09f.jpg)
The big luxury brand price hike: Chanel, Louis Vuitton, Michael Kors and Ralph Lauren are dramatically raising prices after Covid-19 losses
![The real reason Louis Vuitton and Chanel are raising their prices? Brands aren't just weathering the pandemic – luxury goods only get more desirable when they're less accessible](https://cdn.i-scmp.com/sites/default/files/d8/images/canvas/2021/07/17/6bbbaefd-3049-44fe-964e-2c1a5667886f_7390c88c.jpg)
The big luxury brand price hike: Chanel, Louis Vuitton, Michael Kors and Ralph Lauren are dramatically raising prices after Covid-19 losses
![The real reason Louis Vuitton and Chanel are raising their prices? Brands aren't just weathering the pandemic – luxury goods only get more desirable when they're less accessible](https://cdn.i-scmp.com/sites/default/files/d8/images/canvas/2021/04/01/e480c8c8-5a63-4fc3-a480-fdeac0f52656_229b55a7.jpg)
The real reason Louis Vuitton and Chanel are raising their prices? Brands aren't just weathering the pandemic – luxury goods only get more desirable when they're less accessible
![The real reason Louis Vuitton and Chanel are raising their prices? Brands aren't just weathering the pandemic – luxury goods only get more desirable when they're less accessible](https://cdn.i-scmp.com/sites/default/files/styles/768x768/public/d8/images/canvas/2021/03/15/3d820067-4b25-4ea2-95fe-8d6ce47bc56c_3df36250.jpg?itok=Dsj3d6aN&v=1615785279)
The real reason Louis Vuitton and Chanel are raising their prices? Brands aren't just weathering the pandemic – luxury goods only get more desirable when they're less accessible
![The real reason Louis Vuitton and Chanel are raising their prices? Brands aren't just weathering the pandemic – luxury goods only get more desirable when they're less accessible](https://cdn.i-scmp.com/sites/default/files/styles/og_image_scmp_explainer/public/d8/images/canvas/2021/04/01/70db766a-bfde-436e-8805-f7efeb00e760_9e0b103a.jpg?itok=ZmW8wqHH)
The real reason Louis Vuitton and Chanel are raising their prices? Brands aren't just weathering the pandemic – luxury goods only get more desirable when they're less accessible
![The real reason Louis Vuitton and Chanel are raising their prices? Brands aren't just weathering the pandemic – luxury goods only get more desirable when they're less accessible](https://cdn.i-scmp.com/sites/default/files/styles/768x768/public/d8/images/canvas/2021/04/01/65e90d51-9ba3-453b-9bb9-bc4d3696135f_18053f64.jpg?itok=2s6rRCPy&v=1617272872)
The real reason Louis Vuitton and Chanel are raising their prices? Brands aren't just weathering the pandemic – luxury goods only get more desirable when they're less accessible
![The real reason Louis Vuitton and Chanel are raising their prices? Brands aren't just weathering the pandemic – luxury goods only get more desirable when they're less accessible](https://cdn.i-scmp.com/sites/default/files/d8/images/canvas/2022/09/06/73d2a9ee-655f-4324-8ee6-bcfc080ae7d9_d8f74b58.jpg)
Why Birkins are still hot property despite inflation: as Hermès looks to raise prices by up to 10 per cent, can luxury brands like Gucci, Dior and Chanel do the same and
![The real reason Louis Vuitton and Chanel are raising their prices? Brands aren't just weathering the pandemic – luxury goods only get more desirable when they're less accessible](https://cdn.i-scmp.com/sites/default/files/d8/images/canvas/2021/07/17/cc34cb26-b9d1-44f4-aaef-fce492bfca5b_b0f27442.jpg)
The big luxury brand price hike: Chanel, Louis Vuitton, Michael Kors and Ralph Lauren are dramatically raising prices after Covid-19 losses
![The real reason Louis Vuitton and Chanel are raising their prices? Brands aren't just weathering the pandemic – luxury goods only get more desirable when they're less accessible](https://cdn.i-scmp.com/sites/default/files/d8/images/canvas/2021/06/16/76d760f3-4f97-4e5a-9e18-3a56f6777457_ef6cd913.jpg)
The big luxury brand price hike: Chanel, Louis Vuitton, Michael Kors and Ralph Lauren are dramatically raising prices after Covid-19 losses