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Zhou Rui's provocative fashion: she's dressed Blackpink's Lisa, Madison Beer and other stars within just three years of launching her brand thanks to her style that 'isn't limited by gender or size
![How Rising Designer Rui Zhou Built Her 'Elevated Shapewear' Brand](https://cdn.i-scmp.com/sites/default/files/d8/images/canvas/2022/05/27/db974eb3-be25-4a52-9756-66ace2976377_7390c88c.jpg)
Zhou Rui's provocative fashion: she's dressed Blackpink's Lisa, Madison Beer and other stars within just three years of launching her brand thanks to her style that 'isn't limited by gender or size
![How Rising Designer Rui Zhou Built Her 'Elevated Shapewear' Brand](https://cloudfront-eu-central-1.images.arcpublishing.com/businessoffashion/GHHP6SU6C5HXTMDHNFIPW4BWSM.jpg)
Read articles by Daphne Milner
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Interview: Rui Zhou on her gender-fluidity and her label RUI
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Read articles by Daphne Milner
![How Rising Designer Rui Zhou Built Her 'Elevated Shapewear' Brand](https://img.businessoffashion.com/resizer/1IPMethepC89o1SOKGcIz45Qn_M=/1800x1800/filters:format(png):quality(70):focal(824x180:834x190)/cloudfront-eu-central-1.images.arcpublishing.com/businessoffashion/WUJV7MWJPFGHXDO225YVOR4PZQ.png)
How to Avoid Brand Ambassador Controversy in China
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Rui Zhou, English
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Rui Zhou's knit lingerie explores our intimate relationship with skin
![How Rising Designer Rui Zhou Built Her 'Elevated Shapewear' Brand](https://dcxvepib5r3t6.cloudfront.net/attachments/file_s3s/60e8/219d/275f/5c00/08e8/b954/original/Rui_Zhou_metalmagazine_8.jpg?1625825693)
Rui Zhou, English
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How Kim Kardashian's Skims revolutionised shapewear: the reality TV star's brand is worth US$4 billion, worn by SZA, former Victoria's Secret models, The White Lotus stars – and the US Olympics team
![How Rising Designer Rui Zhou Built Her 'Elevated Shapewear' Brand](https://cdn.i-scmp.com/sites/default/files/d8/images/canvas/2023/07/28/c34d20c5-66bf-4a8f-933a-bb51f0b06136_68a393e4.jpg)
How Kim Kardashian's Skims revolutionised shapewear: the reality TV star's brand is worth US$4 billion, worn by SZA, former Victoria's Secret models, The White Lotus stars – and the US Olympics team
![How Rising Designer Rui Zhou Built Her 'Elevated Shapewear' Brand](https://journals.sagepub.com/cms/10.1177/00405175221091577/asset/images/large/10.1177_00405175221091577-fig3.jpeg)
A study on the shaping efficacy grading model of underbust corsets based on three-dimensional body scanning - Kaiyue Zuo, Yongrong Wang, Haixia Li, Chanhui Wu, Huihua Wen, Wenhui Zhu, 2022
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Zhou Rui's provocative fashion: she's dressed Blackpink's Lisa, Madison Beer and other stars within just three years of launching her brand thanks to her style that 'isn't limited by gender or size
![How Rising Designer Rui Zhou Built Her 'Elevated Shapewear' Brand](https://www.harpersbazaararabia.com/cloud/2022/07/12/278271778_156787440085811_7945402926450190067_n_12163111-819x1024.jpg)
Maternity Wear Revolution: How Rihanna And Other A-Listers Have Changed Pregnancy Dressing
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Zhou Rui's provocative fashion: she's dressed Blackpink's Lisa, Madison Beer and other stars within just three years of launching her brand thanks to her style that 'isn't limited by gender or size