Is My Prada Bag Real? The New Way to Spot Fake Designer Purses - Bloomberg
Partnerships
Louis Vuitton and Prada-Backed Aura Blockchain Consortium Names New CEO - Decrypt
Can the blockchain truly battle fake luxury fashion? LVMH, Mercedes-Benz, Prada Group, Richemont and OTB founded Aura Consortium to authenticate their goods – but not everyone buys it
Anne Pezet on LinkedIn: #louisvuitton #louisvuittonvia #viadigitalcraftatelier #digitalcollectibles
LVMH, Richemont and Prada unite behind a blockchain consortium : r/ CryptoCurrency
Anne Pezet on LinkedIn: #louisvuitton #louisvuittonvia #viadigitalcraftatelier #digitalcollectibles
LVMH, Prada, and Richemont Build a Blockchain
Luxury brands are using blockchain to enhance the buying process