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Opinion: Does K-pop have more selling power than Hollywood? Luxury fashion brands are ditching film stars for Korean idols – but collaborating with BTS or Blackpink doesn't always guarantee success
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K-Pop's Dark Side: Assault, Prostitution, Suicide, and Spycams - Bloomberg
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K-pop's influence on high-end fashion: Popular idols being newly appointed as brand ambassadors of luxury brands
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Korean Celebrities Who Are Brand Ambassadors of Top Fashion Labels
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Complete List of All KPOP Idols Who are Brand Ambassadors
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Why Luxury Brands Turn to K-Pop Stars to Win in China and Beyond
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NewJeans's Haerin is the new face of Dior: see her first campaign
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How K-pop Idols Are Becoming The New Face Of Many Luxury Fashion Labels
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Blackpink, BTS and More K-pop Stars: From Front Rows to Campaigns – WWD
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Why K-pop rules fashion week
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Forget Hollywood. There's a new global brand ambassador
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Opinion: Does K-pop have more selling power than Hollywood? Luxury fashion brands are ditching film stars for Korean idols – but collaborating with BTS or Blackpink doesn't always guarantee success