WHAT IT IS Gucci begins its new beauty story from the lips. A lipstick is the ultimate makeup tool, its fascination and desirability a result of its instant transformative power. Baume à Lèvres enhances the natural smoothness and texture of the lips. The lip balms give a soft glow of color with three shades and one transparent formula, melting on lips to leave a feeling of hydration, moisture and comfort.

Gucci Beauty introduces the innovative new lip product your

Gucci Baume A Levres Lip Balm - Penelope Plum

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Gucci Westman Introduces Her New Skin Care Brand, Westman Atelier - The New York Times

What it is: A deeply moisturizing lipstick that offers over 24 hours of long-lasting hydration and high-shine power.What it does: It offers the caring properties of a balm with lipstick levels of pigmentation. It delivers a veil of vibrant color and creates a luminous, glowing finish with long-lasting shine. Formulated with nourishing and antioxidant-rich ingredients, its creamy texture highlights and preserves the natural beauty of your mouth so your lips look fuller and plumped to perfection.