Great British Brands - John Lewis: Never knowingly undersold
John Lewis & Partners - Wikipedia
John Lewis seeks to 'improve' its 'Never Knowingly Undersold' promise
John Lewis: Never Knowlingly Undersold
Never knowingly undersold hi-res stock photography and images - Alamy
John Lewis criticised for not living up to its never knowingly
Is 'Never knowingly undersold' killing John Lewis? - BBC News
Is it all change at John Lewis?
John Lewis ditches its 'Never Knowingly Undersold' promise
John Lewis receives just 19 calls after ditching its Never