Luxury Brands Shun Valentine's Day, Set To Double Down On Romantic Chinese  Festivals

Led by Gucci, China's 520 festival overtakes Valentine's Day

Luxury Brands Shun Valentine's Day, Set To Double Down On Romantic Chinese  Festivals

Materialism takes centre stage during Chinese Valentine's Day as people use the love language 'easily and directly

Luxury Brands Shun Valentine's Day, Set To Double Down On Romantic Chinese  Festivals

5 brands celebrating Chinese Valentine's Day in vibrant ways — Hashtag Legend

Luxury Brands Shun Valentine's Day, Set To Double Down On Romantic Chinese  Festivals

5 brands celebrating Chinese Valentine's Day in vibrant ways — Hashtag Legend

Luxury Brands Shun Valentine's Day, Set To Double Down On Romantic Chinese  Festivals

Luxury Brand Rivalries Heat Up During Chinese Valentine's Day

Luxury Brands Shun Valentine's Day, Set To Double Down On Romantic Chinese  Festivals

Luxury Brands Celebrate Chinese Valentine's Day, On WeChat, Jing Daily

Luxury Brands Shun Valentine's Day, Set To Double Down On Romantic Chinese  Festivals

Led by Gucci, China's 520 festival overtakes Valentine's Day

Luxury Brands Shun Valentine's Day, Set To Double Down On Romantic Chinese  Festivals

6 Luxury V-Day Capsules Young China Adores

Luxury Brands Shun Valentine's Day, Set To Double Down On Romantic Chinese  Festivals

Brands Mark Chinese Valentine's Day With Head-turning Product Releases

Luxury Brands Shun Valentine's Day, Set To Double Down On Romantic Chinese  Festivals

The Chinese Valentine's Day Collections All About Love And Joy

Luxury Brands Shun Valentine's Day, Set To Double Down On Romantic Chinese  Festivals

Red Qipao dress – Luna Crescent