![The real reason Louis Vuitton and Chanel are raising their prices? Brands aren't just weathering the pandemic – luxury goods only get more desirable when they're less accessible](https://cdn.i-scmp.com/sites/default/files/d8/images/canvas/2021/04/01/1562650a-e5c2-4863-aa6e-b37c34169d0c_798e21ed.jpg)
The real reason Louis Vuitton and Chanel are raising their prices? Brands aren't just weathering the pandemic – luxury goods only get more desirable when they're less accessible
![The real reason Louis Vuitton and Chanel are raising their prices? Brands aren't just weathering the pandemic – luxury goods only get more desirable when they're less accessible](https://cdn.i-scmp.com/sites/default/files/d8/images/canvas/2021/04/01/e480c8c8-5a63-4fc3-a480-fdeac0f52656_229b55a7.jpg)
The real reason Louis Vuitton and Chanel are raising their prices? Brands aren't just weathering the pandemic – luxury goods only get more desirable when they're less accessible
![The real reason Louis Vuitton and Chanel are raising their prices? Brands aren't just weathering the pandemic – luxury goods only get more desirable when they're less accessible](https://cdn.i-scmp.com/sites/default/files/d8/images/canvas/2022/09/26/d3f6c5a3-045b-4388-8e2d-a4bd7a2fcc42_f7453b07.jpg)
Why Birkins are still hot property despite inflation: as Hermès looks to raise prices by up to 10 per cent, can luxury brands like Gucci, Dior and Chanel do the same and
![The real reason Louis Vuitton and Chanel are raising their prices? Brands aren't just weathering the pandemic – luxury goods only get more desirable when they're less accessible](https://cdn.i-scmp.com/sites/default/files/styles/700x400/public/d8/images/canvas/2022/10/21/0e207f1c-3a14-44ff-8af0-a4098b3e29c4_881f8ebc.jpg?itok=KWXeaDRK&v=1666347131)
Why Birkins are still hot property despite inflation: as Hermès looks to raise prices by up to 10 per cent, can luxury brands like Gucci, Dior and Chanel do the same and still keep their customers?
![The real reason Louis Vuitton and Chanel are raising their prices? Brands aren't just weathering the pandemic – luxury goods only get more desirable when they're less accessible](https://cdn.i-scmp.com/sites/default/files/d8/images/canvas/2022/10/03/a6cc8457-d2cc-48cf-b06c-0294031bb551_0b17a52f.jpg)
Why Birkins are still hot property despite inflation: as Hermès looks to raise prices by up to 10 per cent, can luxury brands like Gucci, Dior and Chanel do the same and
![The real reason Louis Vuitton and Chanel are raising their prices? Brands aren't just weathering the pandemic – luxury goods only get more desirable when they're less accessible](https://cdn.i-scmp.com/sites/default/files/d8/images/canvas/2021/03/23/800ffc17-ce63-49b2-866a-e1d6c56c9993_d8cac2a8.jpg)
The real reason Louis Vuitton and Chanel are raising their prices? Brands aren't just weathering the pandemic – luxury goods only get more desirable when they're less accessible
![The real reason Louis Vuitton and Chanel are raising their prices? Brands aren't just weathering the pandemic – luxury goods only get more desirable when they're less accessible](https://cdn.i-scmp.com/sites/default/files/d8/images/canvas/2021/02/01/32c6af30-84f5-4bb0-80d6-feab6106ae8f_806ef02f.jpg)
The real reason Louis Vuitton and Chanel are raising their prices? Brands aren't just weathering the pandemic – luxury goods only get more desirable when they're less accessible
![The real reason Louis Vuitton and Chanel are raising their prices? Brands aren't just weathering the pandemic – luxury goods only get more desirable when they're less accessible](https://cdn.i-scmp.com/sites/default/files/styles/768x768/public/d8/images/canvas/2021/03/23/e9a6fa84-d6db-4915-9746-8918d5b697be_d8cac2a8.jpg?itok=o0A6HCQR)
The real reason Louis Vuitton and Chanel are raising their prices? Brands aren't just weathering the pandemic – luxury goods only get more desirable when they're less accessible
![The real reason Louis Vuitton and Chanel are raising their prices? Brands aren't just weathering the pandemic – luxury goods only get more desirable when they're less accessible](https://media.voguebusiness.com/photos/5f4e894b11f53971a398c1f6/master/w_1600%2Cc_limit/tMAwp-luxury-goods-in-china-cost-nearly-30-per-cent-more-than-in-europe.png)
Increasing prices in Covid-19? Chanel, Louis Vuitton show it works