Positioning in marketing: definition, challenges, examples [guide 2021].
Swatch Group's Brand Audit and New Positioning
PDF) Swatch Group - Strategy and Uncertainty in the 21st Century Global Clock Industry
Swatch Group - Pride Before The Fall. Is The Worst Finally Over? 5 Strategic Challenges Facing The Swiss Watch Giant (OTCMKTS:SWGAY)
Brand positioning of Swatch group
The SWATCH Group – A financial review. Its gains, losses, risks and prospects. – NUS Horology Club
Put Down the Smartphone and Put on a Vintage Swatch - Sammy D. Vintage
The SWATCH Group – A financial review. Its gains, losses, risks and prospects. – NUS Horology Club
Climate strategy - Swatch Group
Swatch Group Braces for Hong Kong Slump
Selling Time: Swatch Group and the Global Watch Industry - Anwar - 2012 - Thunderbird International Business Review - Wiley Online Library
Brand positioning of Swatch group