How an Ad Campaign Invented the Diamond Engagement Ring - The Atlantic
Diamonds: The Greatest Marketing Scam Of All Time, by MediaVSReality
How Frances Gerety Changed the World
See De Beers' First All-Gender Jewelry Collection
De Beers Turns Away From Lab-Grown Diamond Engagement Rings
De Beers myth: Do people spend a month's salary on a diamond engagement ring? - BBC News
De Beers' most famous ad campaign marked the entire diamond industry
Great Work: A De Beers Campaign
De Beers Invented Engagement Rings With an Ad Campaign - Videos - NowThis
De Beers' New Marketing Campaign Is Here