New York City, USA. 18th June, 2020. A view of the newly opened (curbsidee pickup only) Louis Vuitton 5th Ave. flagship store, decorated with a large rainbow in honor of “Pride Month”

The Louis Vuitton Rainbow Project Has Been Called Out by Diet Prada – Footwear News

New York City, USA. 18th June, 2020. A view of the newly opened (curbsidee pickup only) Louis Vuitton 5th Ave. flagship store, decorated with a large rainbow in honor of “Pride Month”

Luxury stores still limiting crowds post-COVID — and won't admit why

New York City, USA. 18th June, 2020. A view of the newly opened (curbsidee pickup only) Louis Vuitton 5th Ave. flagship store, decorated with a large rainbow in honor of “Pride Month”

Rainbow installation Louis Vuitton on Fifth Avenue, Manhat…

New York City, USA. 18th June, 2020. A view of the newly opened (curbsidee pickup only) Louis Vuitton 5th Ave. flagship store, decorated with a large rainbow in honor of “Pride Month”

EXCLUSIVE First Look: Louis Vuitton's '200 Trunks, 200 Visionaries' Exhibit Reaches Its Final Stop in New York – WWD

New York City, USA. 18th June, 2020. A view of the newly opened (curbsidee pickup only) Louis Vuitton 5th Ave. flagship store, decorated with a large rainbow in honor of “Pride Month”

The Louis Vuitton store on Fifth Avenue is painted with rainbow Pride News Photo - Getty Images

New York City, USA. 18th June, 2020. A view of the newly opened (curbsidee pickup only) Louis Vuitton 5th Ave. flagship store, decorated with a large rainbow in honor of “Pride Month”

Can New York Fashion Week bridge its global reputation gap?

New York City, USA. 18th June, 2020. A view of the newly opened (curbsidee pickup only) Louis Vuitton 5th Ave. flagship store, decorated with a large rainbow in honor of “Pride Month”

Louis Vuitton, luxury brands double down on Manhattan retail

New York City, USA. 18th June, 2020. A view of the newly opened (curbsidee pickup only) Louis Vuitton 5th Ave. flagship store, decorated with a large rainbow in honor of “Pride Month”

Checking Out the Crowd - The New York Times

New York City, USA. 18th June, 2020. A view of the newly opened (curbsidee pickup only) Louis Vuitton 5th Ave. flagship store, decorated with a large rainbow in honor of “Pride Month”

A view of the newly opened (curbsidee pickup only) Louis Vuitton 5th Ave. flagship store, decorated with a large rainbow in honor of “Pride Month”, New York, NY, on June 18, 2020.

New York City, USA. 18th June, 2020. A view of the newly opened (curbsidee pickup only) Louis Vuitton 5th Ave. flagship store, decorated with a large rainbow in honor of “Pride Month”

Louis Vuitton's NYC Flagship Gets a Surrealist Urs Fischer Mural

New York City, USA. 18th June, 2020. A view of the newly opened (curbsidee pickup only) Louis Vuitton 5th Ave. flagship store, decorated with a large rainbow in honor of “Pride Month”

Louis Vuitton 150th Anniversary Party at The Louis Vuitton Store at Fifth Avenue and 57th Street. NYC - Patrick McMullan

New York City, USA. 18th June, 2020. A view of the newly opened (curbsidee pickup only) Louis Vuitton 5th Ave. flagship store, decorated with a large rainbow in honor of “Pride Month”

Checking Out the Crowd - The New York Times

New York City, USA. 18th June, 2020. A view of the newly opened (curbsidee pickup only) Louis Vuitton 5th Ave. flagship store, decorated with a large rainbow in honor of “Pride Month”

Louis Vuitton Brings Virgil Abloh and a Whole Lot of Green to the Lower East Side